Bula logotype

Underwear

Chiristmas Boxers

Chiristmas Boxers

20 EUR
3PK Boxer

3PK Boxer

50 EUR
2PK Boxer

2PK Boxer

30 EUR
Solid Boxer

Solid Boxer

20 EUR
Solid Boxer

Solid Boxer

20 EUR
Print Boxer

Print Boxer

20 EUR

Beanies

Legacy Bomber Hat

Legacy Bomber Hat

60 EUR
Jim Beanie

Jim Beanie

40 EUR
Travel Beanie

Travel Beanie

30 EUR
Port Beanie

Port Beanie

50 EUR

Caps

Lost Cap Old

Lost Cap Old

40 EUR
Lost Cap Old

Scale Cap

30 EUR
Lost Cap Old

Legacy P-Hat

30 EUR
Lost Cap Old

Scale Cap Web

30 EUR

Outerwear

Swell Trekking Pants

Swell Trekking Pants

90 EUR
Liftie Insulated Jacket

Liftie Insulated Jacket

260 EUR
Liftie Insulated Anaorak

Liftie Insulated Anorak

260 EUR
Liftie Puffer Jacket

Liftie Puffer Jacket

260 EUR
Liftie Insulated Anorak

Liftie Insulated Anorak

260 EUR
Liftie Insulated Anorak

Liftie Insulated Anorak

260 EUR
Liftie Puffer Jacket

Liftie Puffer Jacket

260 EUR

T-shirt

Legacy Tee

Legacy Tee

40 EUR
Legacy Tee

Legacy Tee

40 EUR
Track T-shirt

Track T-shirt

40 EUR
Track T-shirt

Track T-shirt

40 EUR
Track T-shirt

Track T-shirt

40 EUR
Bula Merino Wool Tee

Bula Merino Wool Tee

60 EUR

Base Layers

Geo Merino Wool Crew

Geo Merino Wool Crew

100 EUR
Geo Merino Wool Halfzip

Geo Merino Wool Halfzip

100 EUR
Retro Merino Wool Halfzip Sweater

Retro Merino Wool Halfzip Sweater

90 EUR
Retro Merino Wool Crew

Retro Merino Wool Crew

80 EUR

Fleece & Midlayer

Legazy Halfzip Fleece

Legazy Halfzip Fleece

90 EUR
Switch Jacket

Switch Jacket

90 EUR
Basecamp Fleece Jacket 2.0

Basecamp Fleece Jacket 2.0

90 EUR
Basecamp Fleece Vest 2.0

Basecamp Fleece Vest 2.0

70 EUR

Beach wear

Lull Chinos Shorts

Lull Chinos Shorts

50 EUR
Swell Trakking Shorts

Swell Trakking Shorts

50 EUR
Kahuna Shorts

Kahuna Shorts

50 EUR

The bula history

While vacationing in Fiji, two ski bums were inspired by the island's carefree spirit and greeting. The brand was established to represent their fun and unique lifestyle. "Bula bula" is a Fijian greeting that stands for "good life, health, and happiness" values that remain at the heart of the Bula brand. Over the past 30 years, Bula has grown into an international leader in winter headwear. Our initial hats and beanies have expanded to include base layers, gloves, socks, and sweaters.

Sustainability

Shopping may not be our favorite hobby, and if you feel the same we have a life hack for you: Start buying quality products that last you so long you don’t really have to think about shopping in the near future. Buy only what you need!

Transparency and collaboration are key principles that guide us towards constant improvement and the achievement of our goals. We hold ourselves accountable for the environmental footprint we leave behindus and strive to improve the wellbeing of people whose lives we touch throughout our operations.

Bula is about living the good life

Bula delivers products from the inside out, casual clothing for an active lifestyle all year round. Bula is the challenger - A clear alternative to market leaders. Bula triggers the desire for adventure - and makes everyone who wears the clothes feel young and free (whether you are or not).

Where to buy

You will find Bula products all throughout the European Sports market both on and offline. We are an including bunch and have an audience that wants easy access to our products. So go out there and you will find us in the nearest sports shop or online o none of the big players!

A royal brand

Bula is a brand that works in mysterios ways. You will find in the Bula history multiple world famous celebrities who have embraced the brand. From John John Kennedy, Mats Wilander, Pernille Wiberg to the Swedish royal family are only a few who have been seen in Bula Beanines!

The Legacy

Bula has made a legacy collection picked from the great heritage material from the eightys. Conducted in a new fresh collection we bring the old goodies back to life. Patterns and colours build styles for those who enjoy living the good life.